ITAMAR SHATZOV · BUSINESS DEVELOPMENT & ENTREPRENEURSHIP

Business development that moves from strategy to market.

I build partnerships, open sales channels, and develop AI systems that help businesses grow revenue, improve margins, and reduce repetitive work.

Portrait of Itamar Shatzov, business development and entrepreneurship operator based in Tel Aviv

Tel Aviv · Working internationally

  • Market Entry
  • Strategic Partnerships
  • AI Agent Systems
  • Venture Building
  • Commercial Execution

HOW I WORK

Strategy matters. Execution creates the opportunity.

I work with companies and founders when the opportunity is promising but the commercial path is not yet obvious. I learn the product and market, identify the strongest route in, reach the right decision-makers, and stay closely involved until the opportunity becomes a meeting, pilot, partnership, or functioning operation.

I combine commercial judgment with connected AI agents and automation. The systems handle repetitive work such as research, qualification, personalization, follow-up, CRM coordination, document processing, and reporting, while people remain responsible for relationships, negotiation, and final decisions.

  1. 01

    Understand

    Learn the product, market, commercial model, and real objective.

  2. 02

    Position

    Clarify the value proposition and define the strongest route to market.

  3. 03

    Connect

    Reach the right partners and decision-makers with relevant, direct communication.

  4. 04

    Advance

    Turn interest into meetings, proposals, commercial structures, and next steps.

SELECTED WORK

Selected work and commercial impact

AI AGENTS · BUSINESS DEVELOPMENT · STRATEGIC PARTNERSHIPS

Professor Padwa / Padwa Design Studio

Building an AI-powered business development department for a world-class design studio

VP Business Development, Padwa Design · 2024 to Present

Industrial design studio models and sketches arranged on a warm neutral surfacepadwa-design.com

Itamar represents Professor Padwa and Padwa Design Studio, an award-winning industrial design studio working across medical technology, robotics, defense, consumer products, vehicles, and complex hardware. He designed and operates an AI-powered business development system that functions as a scalable digital BD department.

  • Built a multi-agent system that discovers target companies, researches markets and decision-makers, qualifies opportunities, and prepares evidence-based outreach.
  • Connected personalized outreach, follow-up, reply detection, CRM coordination, meeting preparation, and reporting into one managed commercial workflow.
  • Combined automated scale with human approval for positioning, sensitive communications, relationship management, negotiation, and closing.
  • Turned system-generated opportunities into senior-level meetings and advanced a major group-wide strategic partnership toward an initial product pilot.

A live AI-powered BD system that has already generated senior meetings and helped open a major strategic partnership with an initial pilot in progress.

  1. 01

    Discover

  2. 02

    Research

  3. 03

    Engage

  4. 04

    Meet

  5. 05

    Partner

Active partnership development · Commercial scope still in progress

REVENUE GROWTH · RETAIL OPERATIONS · E-COMMERCE · AI AUTOMATION

NYC Retail Transformation

Growing revenue and margins through a complete retail transformation

Led retail transformation, digital commerce and AI automation · New York City

  • Owned commerce

    Shopify website and local delivery

  • Marketplace reach

    Grocery and restaurant storefronts

  • Store operations

    Catalog, inventory, pricing, process

  • AI automation

    Supplier invoices to POS-ready data

Itamar led a broad transformation for a New York City grocery and prepared-food retailer. He built the retailer's own Shopify delivery website, upgraded daily operations, managed expansion across grocery and restaurant delivery channels, and developed AI invoice automation to reduce repetitive back-office work.

  • Owned Shopify website: built the complete online store and local-delivery ordering experience from the ground up.
  • Marketplace expansion: managed Instacart, separate restaurant and grocery workstreams for Uber Eats and DoorDash, plus Mercato and Grubhub.
  • Operational improvement: connected catalog accuracy, inventory availability, pricing, store processes, and platform coordination.
  • AI invoice automation: developed a workflow to extract, validate, and prepare supplier-invoice data for the retailer's POS.

Significant revenue growth and margin improvement within 2 to 3 months.

Commercial improvements delivered during the initial transformation phase, with further efficiency gains targeted through invoice automation.

Explore the full retail transformation

MARKET ENTRY · DISTRIBUTION · STRATEGIC PARTNERSHIPS

Primal Soles

Opening Middle East markets for an award-winning European circular-footwear brand

Business Development, Middle East Expansion · 2026 to Present

Cork material and sand, referencing Primal Soles circular cork-based footwear materialsprimalsoles.com

Primal Soles is an award-winning European Certified B Corporation creating premium circular footwear and insoles from cork-based materials, made in Portugal. Itamar leads business development across Israel and Gulf markets.

  • Developed a focused market-entry strategy across distribution, retail, luxury hospitality, corporate gifting, outdoor, surf, wellness, and lifestyle channels.
  • Introduced Primal Soles to some of the largest distribution and retail groups across target Middle Eastern markets.
  • Advanced opportunities from initial outreach to samples, meetings, commercial discussions, and partner evaluation.
  • Built an active opportunity pipeline with potential value in the multi-million-euro range in less than two months.

Active opportunities under development · Potential pipeline, not booked revenue

PROPTECH · VENTURE BUILDING · MARKETPLACE OPERATIONS

SHATZ

Building a new access layer for occupied rental homes

Founder and CEO · 2018 to 2020

Apartment key resting on a folded floor plan drawing, referencing access to occupied rental homes

SHATZ was a proptech venture designed to solve a persistent rental-market problem: gaining reliable access to occupied apartments before the current tenant moves out. The model turned outgoing tenants into an incentivized local network that could host viewings for prospective renters and support faster, better-coordinated handoffs.

  • Identified occupied-unit access as a major bottleneck for renters, landlords, property managers, and leasing teams.
  • Designed a marketplace model connecting outgoing tenants, incoming renters, and property operators through incentives, scheduling, verification, and reputation.
  • Developed the commercial model, partner strategy, operating concept, and pilot plan for entry into the Boston rental market.
  • Secured pre-seed funding and advanced the venture to pilot preparation.

Pre-seed funded · Boston pilot prepared · Rollout interrupted by COVID-19

COVID-19 changed the operating environment before the pilot could proceed, and the venture remains a clear example of Itamar's ability to identify a structural market problem, build a new business model, secure early funding, and prepare an international pilot.

EXPERIENCE

An entrepreneurial foundation with commercial and analytical depth.

  1. Padwa Design

    VP Business Development · 2024 to Present

    Built and operates an AI-powered business development system for Professor Padwa and Padwa Design Studio, generating senior meetings and advancing strategic partnerships alongside global positioning, outreach, proposals, and negotiations.

  2. Primal Soles B.V.

    Business Development, Middle East Expansion · 2026 to Present

    Market-entry strategy, distribution partnerships, senior-level outreach, and commercial development across Israel and Gulf markets.

  3. NYC Retail Transformation

    Retail operations, e-commerce and AI automation · New York City

    Led operational improvement, built the retailer's owned Shopify delivery website, managed grocery and restaurant marketplace expansion, and developed AI invoice automation. Delivered significant revenue and margin improvement during the initial 2 to 3 month transformation.

  4. KPMG

    Risk Management, Technology Consulting · 2021 to 2023

    Evaluated legal, commercial, and operational risk related to external company engagements, combining structured analysis with a business and legal perspective.

  5. SHATZ

    Founder and CEO · 2018 to 2020

    Built a proptech marketplace for occupied-unit access, secured pre-seed funding, and prepared a Boston pilot before COVID-19 changed the rollout plan.

  6. SUBIT

    Founder and COO

    Co-founded and operated an early-stage property-technology venture, contributing to strategy, operations, partnerships, and execution.

Calm Mediterranean sea at golden hour, a placeholder for a personal sailing or surfing photograph

ABOUT

Commercial drive, entrepreneurial ownership, and a life connected to the water.

I am an entrepreneur and business development operator based in Tel Aviv, working internationally. My background spans venture building, professional services, industrial design, sustainable products, retail operations, and AI-powered commercial systems.

The common thread is ownership. I identify the commercial or operational bottleneck, design a practical route forward, and stay close to execution until the result becomes a meeting, pilot, partnership, or working system.

Outside work, I am a surfer and sailor. Time on the water has shaped how I approach business: read the conditions, choose a direction, adapt quickly, and keep moving.

If I decide to achieve something, I stay with it until I find a way forward.
Based in
Tel Aviv, Israel
Working across
International markets
Education
B.B.A. and LL.B.
Languages
Hebrew and English
Focus
Business development, commercial transformation, AI systems, and venture building

Let's build the next opportunity.

If you are opening a new market, building strategic partnerships, or turning repetitive commercial work into an AI-powered system, I would be glad to hear what you are working on.

Tel Aviv · Available for international opportunities